rfasebo.blogg.se - Transcad model manager

#Transcad model manager Offline

These conversions are inferred for browsers when there isn't direct conversion tracking information available. However, this is a good way to ensure even more accurate attribution, especially if you mirror the average viewability rate for a given type of inventory.īy default your model will include modeled conversions.

Because the impressions are ineligible you won't know if they were viewable or not.

In the Viewable impressions section below, choose the percentage of impressions (that are ineligible for viewability measurement) you want to include in your model.

Choose Limit to viewable impressions only.

In the Impression attribution column, click Edit.

You can set up your model so that only viewable impressions count for attribution. If any changes are made to the baseline model, including a data-driven model, then the reporting attribution model must be removed and recreated to be updated.

Models can't be edited they must be removed and recreated.

Click the check box next to a model, then click Remove (Campaign Manager 360) or Action > Delete (Display & Video 360), to delete a model.

Data driven attribution models are only available as primary if you manage Floodlight in Campaign Manager 360.

The model can be changed (from default to a different model) for individual line items in Line item > Conversion tracking.

The attribution model you choose as Primary will be the default for all line items associated with the Floodlight, and will inform bid optimization (within Display & Video 360), creative optimization (within Campaign Manager 360), and conversion reporting (within both), for those line items.Click the check box next to a model, then click Make Primary, to change it to your primary model.Name your model (which will appear later in reporting).A system created model (based on Floodlight attribution model) will already exist.Navigate to Advertiser > Floodlight Configuration > Attribution models (Campaign Manager 360) or to Advertiser > Resources > Floodlight group > Basic details > Attribution > Attribution models (Display & Video 360).Create an advertiser attribution model for reporting

#Transcad model manager Offline

You can access attribution modeling data in reporting for offline viewing and analysis.